Real vs fake reviews – how to spot them

With just a few days to go before the whirl of Black Friday ‘week’ begins, now’s the time to lock down your prep so you know what you can & can’t afford – and what you do and don’t need!

Trust me, I get caught up in the whirlwind of it too, it can be so easy!

So if you haven’t already downloaded your free templates to help with your research you can still grab them here now.

And if you don’t fancy the free download, then at least grab a pen & paper and start making notes on what you’re on the lookout for and at what price.

There are a few handy tips that can help with any lead up to sales, no matter the time of year, so here are my quick pointers for you no matter the season.

The Real vs Fake Reviews

If you’re buying a well-known brand then there’ll be no shortage of reviews on loads of websites across the internet & magazines helping you make an informed decision.

But if you’re buying an unknown brand or even a completely new product, it’s harder to know which reviews are real and which have been ‘bought’ – with promises of free products or other incentives if the reviewer leaves a 5* review.

The free app that can help

So, I opt to use Fakespot. It’s 100% free, so won’t cost you a penny. You can either download it as an app via the app store, or use it as a Chrome extension on your desktop, it gives the same results.

And what does it do? Well, it simply runs through the reviews a product has using an algorithm designed to tell if the reviews are legit or faked. It sifts through the words, grammar, what the reviewer has reviewed before – all in all, how likely it is that this review is an honest account.

And not only that, it gives you a Graded score on how real it deems the reviews for the product. A grade “A” meaning in all likelihood ”heck yeah, these reviewers are genuine!” to a grade “F” which essentially means don’t touch this product with a barge pole!

Now obviously, this is not without its pitfalls. There’s no way this software can 100% accurately tell whether someone’s review is fake or not based solely on words used or previous actions taken. But at least it might give you a little helping guide towards (or away from) items that you’d otherwise take on the face value of their star ratings.

Extra info, too!

It also shows you the recent price history of the item too, so you won’t get duped into a so-called ‘sale’ price, and gives you handy research to support its conclusion on the product you’re investigating.

And it gives the company selling the product its own grade, too. So you know if it’s just limited to the one product they’re selling or if they’re perhaps to be avoided on a longer-term.

Let me know…

Give it a go and let me know what you think – I use it 90%+ of the time I buy anything from the likes of Amazon (where there’s such a wide variety of product & brand lines, it would be otherwise impossible to tell the BS from the good stuff).

Any other apps or services you know of that can help with buying decisions? Feel free to share them below 🙂

Laura x

How to make sure you're buying a product based on genuine reviews and not fake comments - use this free app to help you shop and save the headaches - www.thehappyphoto.com

Laura

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