So you’ve got your photography website up and running, and have started to arrange your photos into portfolios and galleries.
But now you just feel like you need some extra content to help attract clients, and to flesh out your website so that it’s not purely just photographs.
Lots of photographers will purely have a photography-only website with no other content, of course, and that’s absolutely a-okay. For some photographers, there’s no need for a blog if your portfolio is so well-established and well-known that people come to you and you neither need to pitch for work nor introduce yourself to the marketplace.
But let’s face it – that’s not the reality for the majority of photographers. Yet that needn’t worry you, and you shouldn’t start to panic about the thought of writing a photography blog. Even if you don’t think of yourself as a writer, there are plenty of tips, tricks and methods to get yourself up and running – so let’s think about getting a good foundation for your blogging, and attracting some clients in the process. Sound a plan? Fab!
So, I’ve gone back to basics for this post, and really stripped back the blogs of photographers I know and have coached, to properly analyse which types of blog posts see the best results.
Even if you’ve already got a blog up and running, it’s worth taking a peek at these 5 types of blog posts below, and see if you need to tweak any to ensure you’re hitting the sweet spot with them all.
Hello lovelies, please note that this page might contain affiliate links. They won’t cost you a penny more, but I’d be as happy as a little lamb as it helps support the site x You can see my full disclaimer here 🙂
The About You page is a given in any blogger’s arsenal. But as a photographer, are you including all the necessary info and showcasing your true style?
Just because you’re a ‘business’ doesn’t mean it has to be devoid of any personality and feeling. One issue I’ve seen time and time again is a sway towards writing about the camera equipment being used, the great prices being offered, or the type of photography you’re good at. You see the problem, yeah? This isn’t about you, but instead about the services you offer.
Remember, the about you section is your chance to let people in to see a glimpse of your personality. You can talk about your pets, kids, the type of food you love, your favourite colour or meal…let clients get a feel for the type of person who’ll be showing up at the photoshoot, not just a list of information rattled off.
A Recent Shoot
It makes no difference if you have just completed a glorious paid job, did a photoshoot for free with a client, or even just went out on your own for a wander with the camera – it’s great to write about a recent shoot and convey the feelings and energy of the experience.
Ever read a wedding photographer’s blog, and feel like you were right there with them all at the ceremony? That’s the aim. Write as if you were talking to a friend, telling them all about the fantastic shoot you had last weekend. Were you at a gorgeous house, capturing the character of every room and getting home decor envy? Write that! Or the park, taking a stroll around a city, in the midst of the bustle of an event, or spending an intimate afternoon with a lovely family of 5 at their home?
The recent shoot post does 2 things – 1, it lets people know a little more about you & your style of work, and 2, it makes people want to BE the next subject of your post 🙂
Tips for others
Sharing is caring. Hooray!
So, why not pass on your experiences and thoughts to other photographers who might be in need of some advice, or going through a similar problem.
You favourite lens or camera is a great subject to write about on your blog. Firstly, you use it loads so know if inside out, right? You know what it’s great to photograph and what its limitations are.
It also serves as a good introduction to any clients on the system you use – are you a NIkon newbie, a Canon chick, an Olympus oracle …well you get the idea!
A Day in the Life…
This is a lovely type of post to write – it sort of crossed over between the About You and the Recent Shoot posts, but offers something a little more intimate about yourself and your process..
Maybe your Day in the Life tells about your home office situation. Perhaps you chat about the editing that you’ve current;y been doing, whilst running between school drop offs and after school pick-ups. Or a new routine you’re trying out in order to cram everything into your day.b
Again, it’s a great chance to let people know a bit more about the person behind the lens and feel your passion & interest in other aspects of your life, as well as photography.
The hardest part to blogging is starting in the first place! Truly! But if you make some time to write a post once every week, or two weeks, you’ll make it a habit and get on a roll in no time. And if you ever feel stuck, just remember these pointers:
- Always be yourself, and write like you’re having a chat with a friend if in doubt.
- Don’t try to be everything to everyone. There’s no point second-guessing what your audience might like, so just be true to what you like to write about.
- Download a note app on your phone, or carry a small notebook, so you can write little segments whenever the mood takes you.
- Grab the FREE photography life planner on the Freebies page! This will help keep your notes and ideas all in order (because even when you’re scribbling about clients and admin, you can always drum up inspiration for new posts and updates to your followers 🙂 )
- Work to your own schedule. Whether you’re writing 1 post per day or 1 post per month, it’s only enjoyable if you’re working at a pace you can manage. There is no right or wrong here, especially when you’re starting out.
- Read other photography blogs. Get inspired and make friends in the process
I’d love to see any blog posts you’ve written, so please comment below and share your work 🙂
With my happy photo love