All of those questions I should have asked myself, I never did until it was too late. I accepted a booking for a lovely event, a bit like a summer fete. It was a whole-day thing, with games, stalls, vendors, lots of people having fun, products being sold….
You get where I’m going with this, right?
Yup, I did it all for free. Talk about shooting myself in the foot!
Now, if I’d have been literally just starting out, this would have been fine. In fact, a great opportunity for a stack of photographs across different niches – food, people, events, products, nature….
But I wasn’t. I had experience. I had more than enough experience. I had skill. I had a good eye. What I didn’t have was a plan!
If I’d have taken the time to set myself goals and understand what pricing structure I needed, I could have made profit on that event. AND I could have nurtured loads of new relationships too! (honestly, this whole tale still makes me smack myself in the face to this day!) There was no structure except in my little head of going “Ah great, this will be a lovely shoot”. And then on the day itself, I just felt like a dope for having agreed to do it.
So, before you end up with a brilliant gig being offered to you, and with no idea how to handle it, charge for it, or be prepared for it (like yours truly!), here’s some advice…