Upload image. Add to Board. Sit back and wait for clients.
Sounds too easy, right? And um, well, that’s because it would be too easy!
Not that pinning has to be hard – it’s really not! It’s actually a simple process, but a process it is. And if you learn the basics right from the get-go, then you’re gonna set yourself up for a great Pinterest profile that will keep people coming back for more.
In this post, I’m going to talk to you about what a pin IS and what it shouldn’t be, to hopefully guide you in the right direction to designing and uploading share-worthy images.
And no, I’m not talking about how much $ your pins make you! Although, ironically, having Rich Pins might bring more business your way!
No, ‘rich’ pins refer to pins that have extra context within the pin itself. Pinterest explains it a helluva lot better than I can so check out their article here.
Essentially, they allow the pin to have extra content embedded into it. So if the pin has come from your blog page or it’s an image of a product you’re selling on your site, that pin (if your website is enabled for rich pins) will have your website info, along with blog link or product link attached to the pin itself (not just typed into a description).
Adding rich pins is really easy and will help you ‘own’ your website pins when they’re repined and shared. I’ll be writing a post soon, showing you step by step how to do this in WordPress, so stay tuned 🙂
What is (and what isn’t) an ideal Pin?
A pin should be vertical. Preferably a 2:3 ratio, and ideally 600px by 900px.
Pinterest does allow for longer pins, but the image will be cropped to 600px x 900px anyway – so I feel it’s best to design it this size from the outset and make sure that every pixel you want seen, is seen. Whatever pixel you choose, make sure it’s a 2:3 ratio though. So just think of it like the 4″ x 6″ prints you might offer your clients
A pin should be well-designed.
It doesn’t have to be….but, well, you’ll get more eyes on it if it is. And more eyes means more click-through and more repins, which is especially great if the content behind the pin is yours! And that’s the aim of the game.
There are lots of design resources out there, but Canva is my absolute first choice, it’s brilliant! It’s 100% free to open an account and use lots of their resources (there is a Canva for Work option, but really, you probably won’t ever need this, or at least for a while). Check out their dedicated Pinterest graphics, and see the elements you can add in.
(As a photographer, you should be using your own images as much as possible in designs. If you’re going to use a stock image for any pins or advertising, do it infrequently and never linking to anything about your services or work. Never imply or infer the work is yours in any way – big photography no-no. )
The horizontal image ‘workaround’
Pinterest doesn’t like horizontal images. And they therefore just don’t look good when they’re pinned.
But horizontal images photographs are the mainstay of loads of photographers, right? If you specialize in landscape, nature, property, travel, food, weddings….you get it. You can’t avoid horizontal images, and some of your best work may be in this format.
So, simply combine 2 or more photographs, like in the image above to show your work. That pin can then lead to a post where you’ve not only got the combined pin graphic, but also the 2 separate photographs as well, if you like. Just don’t pin horizontally, as those images aren’t seen as quality by Pinterest (or other users)
Remember, when you pin it’s about quality not quantity.
So don’t rush pinning any old thing for the sake of increasing your pins. Take the time instead to create lovely pins that are going to keep getting shared and clicked on – hopefully for a long time to come 🙂
Action list takeaway for you:
- Read the Rich Pins article from Pinterest
- (keep an eye out for my new post on rich pins soon too!)
- open a Canva account
- have a play around with the Pinterest graphic templates they’ve got
- make sure any new pins have a strong destination
- think about how you can optimize images on your site to pin directly
- ….and you’re good to go!
With my happy photo love,